Skip to Content

Social Media Marketing: An Overview

  • Introduction
  • Traditional Marketing
  • Permission-Based Marketing
  • Inbound Marketing
  • Social Media Marketing
    • Leveraging Tools in Social Media Marketing
      • Broad-based Tools
      • Niche Tools
    • A Case Study: How to sell out a conference in 5.5 days
      • Expand the network of an existing product
      • Utilize network of existing product to introduce new product
      • Expand reach using secondary tools
      • Establish regular, meaningful communication
      • Success
  • Leveling the Playing Field
  • Conclusion
  • Appendix
    • Interview on drupalcampnh.org
    • What were your challenges?
    • What strategy did you employ to overcome these challenges?
    • Was Twitter the only tool you used?
    • What technique do you think accounted for your success?
    • Next year, if the camp is bigger, what would you do differently?
  • References

AttachmentSize
Download Brief Slides83.4 KB
Download Full Report335.62 KB
Syndicate content


Find Me

  • twitter.png
  • linkedin.png
  • drupal.png
  • facebook.png
  • smugmug.png
  • kaboodle.png
  • youtube.png