Social Media Marketing: An Overview
- Introduction
- Traditional Marketing
- Permission-Based Marketing
- Inbound Marketing
- Social Media Marketing
- Leveraging Tools in Social Media Marketing
- Broad-based Tools
- Niche Tools
- A Case Study: How to sell out a conference in 5.5 days
- Expand the network of an existing product
- Utilize network of existing product to introduce new product
- Expand reach using secondary tools
- Establish regular, meaningful communication
- Success
- Leveraging Tools in Social Media Marketing
- Leveling the Playing Field
- Conclusion
- Appendix
- Interview on drupalcampnh.org
- What were your challenges?
- What strategy did you employ to overcome these challenges?
- Was Twitter the only tool you used?
- What technique do you think accounted for your success?
- Next year, if the camp is bigger, what would you do differently?
- References
| Attachment | Size |
|---|---|
| Download Brief Slides | 83.4 KB |
| Download Full Report | 335.62 KB |
