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Social Media Marketing: An Overview

  • Introduction
  • Traditional Marketing
  • Permission-Based Marketing
  • Inbound Marketing
  • Social Media Marketing
    • Leveraging Tools in Social Media Marketing
      • Broad-based Tools
      • Niche Tools
    • A Case Study: How to sell out a conference in 5.5 days
      • Expand the network of an existing product
      • Utilize network of existing product to introduce new product
      • Expand reach using secondary tools
      • Establish regular, meaningful communication
      • Success
  • Leveling the

New Domain Name, New Theme

After much anticipation and procrastination, I have finally released developedbymiche.com.  Don't worry, all of your cybelledesign.com bookmarks forward seamlessly. 

This transition stemmed from a colleague telling me that I needed to "brand" myself.  That being said:

  • drupal.org: miche
  • twiiter.com: @bymiche
  • blog: developedbymiche.com

The Importance of Reading the Directions

I had an epic end user fail tonight.  In an effort to create a brand of myself, I decided that all my web presences needed to have the same name.  I was cybelledesign, miche, and lauermichelle.  All of those names make it too difficult to recognize me on different sites.  I chose "miche" to represent me.  Cybelle Design will become developedbymiche.com and lastly, I needed to change my twitter account.

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